About Us

The BRICKS 4 KIDZ® model was founded by Michelle Cote in St. Augustine, Florida. Michelle initially started an after-school Spanish class in the spring of 2008, and then thought to herself, “My son loves to play with LEGO® – maybe I could lead a creative science LEGO® after-school workshop too”.  Michelle launched both the after-school Spanish class and the LEGO® workshop.  She had three children sign up for the Spanish class, but 35 children signed up for the LEGO® workshop!

Today BRICKS 4 KIDZ® has over 750 locations in 45 countries. BRICKS 4 KIDZ® is a Child Safe Child Friendly organisation and our number one priority in any activity is the safety of children under our supervision.  Our Child Safe Child Friendly policy is available here for download.


Who is the team on Sydney’s North Shore?

Stacey Bealing

Stacey commenced her Bachelor of Business degree at Wollongong University in 1996 whilst working with Accor Hotels.  She moved swiftly into large event management roles with Accor and Starwood Hotels, and in 2000 had the opportunity of working intensely on the FIFA (World Soccer Federation) Olympic Program.

After relocating to Singapore in 2001, she jumped into project management with ABN AMRO in Singapore.  In 2005, Stacey founded Mandalay Designs to produce, market and commission bespoke art pieces for clients all around the world.

Recently Stacey co-founded Bricoleur Ventures, the master franchisee for BRICKS 4 KIDZ® in Australia, and is now working to establish and grow the business in this part of the world. Stacey is committed to the success of Australia’s first BRICKS 4 KIDZ® territory and flagship Creativity Centre, and is dedicated to growing the brand in Australia.

Stacey’s Working With Children Check number is WWC0271146E.  Stacey has the Education and Care First Aid qualification from St John Ambulance Australia, endorsed by the Australian Children’s Education & Care Quality Authority (ACECQA).

Hayley Li

Hayley began her double degree course in the Bachelor of Education ( Early Childhood and Primary) at Macquarie University in 2010. Whilst studying she was given the opportunity to manage a fashion retail store located in the Inner West of Sydney. This role enabled Hayley to develop skills to becoming a successful sales consultant and a reliable manager to her staff and company.

In 2013, Hayley found commitment to education while working with a before and after school care company known as Camp Australia. It was during her role as a coordinator that she discovered the importance of play in children’s education. She is a strong advocate towards building programs enriched with hands on and interest based activities.

Recently Hayley began her new adventure with BRICKS 4 KIDZ as a centre manager. The company’s philosophy had inspired her to deliver holistic activities to stimulate children’s curiosity and creativity. Hayley displays a strong dedication towards making a positive impact into the succession of BRICKS 4 KIDZ in Australia.

“Tell me and I will forget, show me and I may remember, INVOLVE me and I will learn.” Benjamin Franklin

Hayley’s Working with Children Check number is WWC0240278E. Hayley also have Education and Care First Aid qualification, First Aid Management of Anaphylaxis as well as Emergency Management of Asthma in the workplace.

Sarah Bee

As a Primary School educator, Sarah has a strong personal appreciation of the value of education. Sarah believes educational and purposeful activities are a crucial link in the building of foundations necessary to encourage individuals to aspire and achieve their personal best.

Her commitment to education started while visiting Vietnam as part of a World Challenge Expedition. Here she spent time teaching in an orphanage where she was confronted with poverty, but at the same time, saw the need for providing equality in educational experiences for all children. Sarah has since traveled to Africa and India in order to work towards making a difference and providing opportunities for disadvantaged children.

During 2014, Sarah was a crucial team member in developing the Dayamani Foundation. The Dayamani Foundation is a Not-For-Profit Charity, and also registered with the ACNC Commission. This Foundation is dedicated to improving the educational possibilities for under- privileged children, also known as Dalits, living in Tenali, Andhra Pradesh region, India.

Sarah has various qualifications including First Aid Management of Anaphylaxis as well as Emergency Management of Asthma in the workplace. Sarah’s Working with Children Check number is WWC0147201E.

Sarah endeavours in enriching her personal and professional future. More importantly, by doing this it allows her to have a positive impact on the education and lives of others.

Steve Bealing

After a Bachelor of Economics degree at Sydney University, Steve chose a career as a management consultant (two years at Price Waterhouse, ten years at IBM). Consulting required Steve to constantly learn new skills, to continually innovate under pressure, and to regularly adapt to new customers and problem domains – great training for an entrepreneur.

In 2005 he co-founded Cognitive Edge in Singapore and served as CEO for six years. Cognitive Edge developed and commercialised the SenseMaker® software, received a US patent and had a global Network of over 1200 affiliated professionals by the time Steve stepped down in early 2012.  Steve’s next venture was YouCommentate, creating a platform for passionate fans to stream their own live audio commentary for whatever sports they are watching directly from their mobile devices for other fans to listen in.

Recently Steve co-founded Bricoleur Ventures, the master franchisee for BRICKS 4 KIDZ® in Australia, and is now working to establish and grow the business in this part of the world. BRICKS 4 KIDZ® encourages children to play and socialise with friends while learning fundamentals of science, technology, engineering and mathematics in a noncompetitive setting.

Steve’s Working With Children Check number is WWC0274357E.  Steve also has the Education and Care First Aid qualification from St John Ambulance Australia, endorsed by the Australian Children’s Education & Care Quality Authority (ACECQA).

Adi Firth

After completing a Bachelor of Graphic Design degree at The University of Canberra, Adi worked for more than a decade in Advertising and Communications in Sydney, London and Melbourne, whilst also running an Illustration consultancy. She fell in love with teaching whilst running cartoon workshops for children, and returned to University to complete a Masters of Teaching (Primary). Since graduating, Adi balances casual teaching, working for BRICKS 4 KIDZ and keeping up with her two very energetic children.

Adi is committed to providing a safe, engaging and fun learning environment for children. A life-long fan of LEGO®, Adi loves it’s potential to introduce STEM concepts to children whilst encouraging creative thinking and teamwork. She relishes supporting and extending children’s problem solving abilities, and understands the importance of allowing children to tinker and learn from their mistakes and ‘happy accidents’.

Adi’s Working With Children Check number is WWC0285697E, and she has completed a St John Ambulance Australia First Aid Course.

Christine Wong

Christine is currently studying a Bachelor of Psychology at the University of Sydney, where she is learning about the importance of play not only in childrens’ exploration of physical concepts but also in the development of their intellectual and social skills. In the future, she is planning to further investigate psychological fields such as music, cognition, sociocognition and child development.

Through teaching at Sunday school and infant school since 2010, Christine has always loved seeing kids’ creative imaginations driving them behind their innovative creations, especially with toys such as LEGO® bricks. This inspires her to create a fun and safe environment at BRICKS 4 KIDZ® so that they can continue to develop and express this as best as they can. She loves to build relationships with the kids that she meets at BRICKS 4 KIDZ® and feels privileged to be a part of their challenging yet invigorating learning experience.

Her Working With Children Check number is WWC0262518E.

Jonathan Loong

Jonathan is currently studying a Bachelor’s Degree in Mechanical Engineering (Honours) at the University of New South Wales. Since high school, he has been passionate and interested in how things work and applying technology in everyday activities. This has led him to pursue an engineering degree to further explore these aspects of design and how to create fascinating machines. While at university, he is currently enjoying leadership roles in both the UNSW LEGO Society and the UNSW Robogals Chapter which has reinforced his passion for STEM learning, education and LEGO® creations.

He has developed his expertise with the EV3 LEGO® MINDSTORMS® software and is always amazed and delighted when kids watch their robots move, interact and make sounds at their own commands. He is often found tinkering with LEGO® bricks and coding as he is inspired to contribute to bringing progressive STEM learning and LEGO® Robotics to the next generation of kids as an Instructor at BRICKS 4 KIDZ.

Jonathan’s Working With Children Check number is WWC0644899E.

We Learn, We Build, We Play with LEGO® Bricks

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